Service: Identity & Brand strategy
Art Direction: Gerard Marin
Creative Direction: Imma Padilla
Photography: Salva Lopez
Illustration: David Acevedo
Artte: Where Creativity Takes Center Stage - A Dynamic Hub of Culture and Art Redefining Barcelona's Landscape
Artte is a multi-purpose space that has been conceived as a hub of creativity, culture and art, with a diversity of public and proposals: bar-restaurant, cocktail bar, concert hall, shows and exhibitions, venue for events.
The design project for Artte is a daring proposal that delves into the possibility of a corporate identity in motion, changing, that evolves and plays upon the dialogue with the receiver. The new image reflects and reinforces the metamorphic spirit of the place and together convert Artte into something truly attractive and different from the other proposals of the city of Barcelona.
The new Artte logo is composed of different geometric pieces that reflect the sum of the concepts and variety of proposals offered by the space. The logotype is open and fluid: it flows, grows, evolves and amazes in each medium of communication. The corporate identity thus becomes a game that changes according to the format and the proposal, with ephemeral impact that contribute to solidifying the message of an unpredictable and experiential space.