Festivals x la Cultura Segura
Client: Festivals x la Cultura Segura
Art Direction: Corvina i Turbot
Creative Direction: Corvina i Turbot
Reviving Hope, Spreading Love: Festivals per la Cultura Segura Sets the Standard for Safe Event Protocols in the Post-Covid Era
Festivals per la Cultura Segura was a 5.000 people pilot concert with the objective of establishing a new protocol for the events celebrated in the Covid-19 scenario.
The event took place without social distancing and mandatory FFP2 masks provided by the organization, and a massive previous testing the event day.
The good result of the experience allowed Barcelona to become a world reference in the design, execution and evaluation of access protocols for events.
Our mision was to create an identity that spoke about hope (sun), love (heart) and will reflect the importance of meeting again (hashtag).
Pic. by: elperiodico