Client: Jan Latussek
Art Direction: Corvina i Turbot
Creative Direction: Gerard Marin
Jan Latussek: Creative Producer, Filmmaker, and Waveperson - A Visual Identity Inspired by the Sea and Sharp Elegance
Jan Latussek is a Barcelona based creative producer, filmmaker, longboarder and waveperson.
We start the process creating this tailed, one-eyed marine monogram. Patterns are related to Jan way of life and thinking.
Then we reinforce the concept, fishing this sharp, elegant serif with this distinctive hooked terminals from Klim Type Foundry.