Jiyu. Freedom & Creative Unlocking
Client: Pink Morro
Service: Branding, Packaging
Art Direction: Corvina i Turbot
Creative Direction: Pink Morro & Corvina i Turbot
Photography: Marc Bordons
Jiyu: Unlock Your Creative Intuition - Empowering Artistic Exploration with Pink Morro's Graphically Dynamic Card Kit
Jiyu. Freedom & Creative Unlocking, is a kit of cards designed to re-connect with your intuition. A tool that will allow you to explore mindlessly and to try new techniques and registers, and you will be surprised with what you’re capable of creating.
The mind behind Jiyu is Raúl Ramos, better known as Pink Morro. He is an artist, art director and creative mentor. His career has spanned more than 15 years working freelance and in creating his own studio. In other words, he is a true all-rounder.
The idea here was to design something highly grahic that evoques the personality of the creator and at the same time reflects the essence of the tool.