Keyrole

Client: Keyrole
Service: Branding
Art Direction: Corvina i Turbot

Redefining Direction: A New Identity
for Keyrole.

KeyRole is a people and talent partner that combines a human approach with strategic precision. Their work begins with understanding both organizations and individuals — identifying the soft skills that truly make a difference, building teams that thrive, and delivering recruitment, training, and consulting solutions that create real impact.

The goal was to shape an identity that feels fresh, approachable, and human — yet grounded in results and a strong sense of excellence. Through a complete rebranding, a new typographic system, a cleaner and more contemporary color palette, and a visual language built around connection, evolution, and growth were introduced — a network of lines and nodes that symbolize how people and opportunities come together.

The result is a brand that feels more connected to talent, more relevant to companies, and more aligned with the strategic quality of KeyRole’s work.