La Boucherie
Client: La Boucherie
Service: Brand Identity
Art Direction: Gerard Marin
Creative Direction: Imma Padilla
Interior design: Neus Ortiz
Savor the Flavors of La Boucherie: A Clean, Strong, and Simple Identity for Barcelona's Finest Grilled Meat Takeaway
La Boucherie is a little butchery located in the heart of the old Barcelona. A very special place for meat lovers and carnivores. The first real grilled meat take away of the city.
We look for something very clean, strong and simple for the identity. A typographic ‘cuted’ in four pieces logo writed in french with a baseline in catalan wants to reflect the cultural homogeneity of the neighborhood.
![](https://freight.cargo.site/t/original/i/0c930a18bbd9ff9d877e7a83bcfd13d6a8d66e5059b1889ee840384e4fdde8c8/boucherie-01.jpg)
![](https://freight.cargo.site/t/original/i/5add02c3be0d00639bd436413170926e1b9b9ae1306f9291f7d7a90bf5ec6e0d/boucherie-06.jpg)
![](https://freight.cargo.site/t/original/i/a6eee7f7dae3a416b73be6a3e32c2e605213166d2b2885a8c44494bbd8c5a0af/boucherie-07.jpg)
![](https://freight.cargo.site/t/original/i/ba0c1a72c3ea28f1485fa3474cc7d670d39261ba65ec5b9f5467067b18d9abcb/boucherie-03.jpg)
![](https://freight.cargo.site/t/original/i/967c4dec7be030c73b2d626a68138349504ace53b8cb1d830954ff7a2562aaf3/boucherie-05.jpg)
![](https://freight.cargo.site/t/original/i/39548d38f4f09b14d587a4c3b28aa50d81c6ff4fdbeb605347ec21944575bc34/boucherie-09.jpg)
![](https://freight.cargo.site/t/original/i/30be0bed43b1ab5ce1fceb6c582c33fe86ba7b8092352a40f7a5d03e5f3744c0/boucherie-10.jpg)
![](https://freight.cargo.site/t/original/i/8f1069c774122108ab1c4e198722f08183e9fb9452343b499db3673b98ab8945/boucherie-02.jpg)
![](https://freight.cargo.site/t/original/i/ca81ad393f7e98fc922647575e8f00002642b23e782003bf00fbc795dce5f2e3/boucherie-08.jpg)
![](https://freight.cargo.site/t/original/i/2c16af5a17ab6c0fe59910c24142d1d85b34df79c1c4856dfa1766cf68a2eb0c/boucherie-11.jpg)
![](https://freight.cargo.site/t/original/i/194e86d61bee33ecb62624ad850fca897f10c666c58405e6d9aefea2655da3ee/boucherie-04.jpg)