Pink Morro
Client: Raúl Ramos
Service: Brand Identity
Art Direction: Corvina i Turbot
Creative Direction: Raúl Ramos
Motion: Gerard Mallandrich
Copy: Carla González
Photography: Marc Bordons, Marina Roca
Embrace the Vibrant Rebellion: Pink Morro, Raúl Ramos' Invisibility Punk Alter Ego, Defies Conventions and Embraces the Chaos of Life
Pink Morro is Raúl Ramos alter ego, an invisibility punk layer full of colours which he use to escape from the lack of customary surprise.
Let's stop giving a definition to everything. And let's stop trying to put an order to the chaos of life instead of letting it mess us up. Maybe Pink Morro is just this: seeking the nonsense of things.
This narrative approach was realised across all deliverables from logo and stationery to the web, creating a punk and colourful experience.