Premios Ondas 2016

Client: Prisa Radio
Service: Branding
Art Direction: Gerard Marin
Creative Direction: Laia Balastegui

Revitalizing Excellence in Audiovisual Productions: Redesigning the Brand Identity and Communication of the Prestigious Premios Ondas 2016

Each year, the PRISA Group presents the Premios Ondas for the most outstanding Spanish and international audiovisual productions. These are the most prestigious audiovisual awards in Spain and have the greatest international impact.

This 2016 they commissioned me to rethink the brand and the communication supports.

We mix the name of the prize and the prize itself and this electric wave patterned horse appear. Then we use this patterns across the different media.