Toronto International Film Festival 2017
Client: TIFF
Service: Brand system
Art Direction: Corvina i Turbot
Creative Direction: Jody Sugrue
Unveiling Toronto's Abstract Beauty: Exploring Geometric Patterns and Abstract Perspectives in TIFF's Spectacular 2017 Festival Campaign
The Toronto International Film Festival (TIFF) is the second largest film festival in the world.
They asked us to develop something highly graphic, manicured, patterned and systemized for the 2017 festival campaign. The idea was to observe Toronto in a different and abstract way.
To this end we used google maps to find and extract the most interesting geometric shapes of the city (buildings, parks, vehicles, etc) to develop a pattern that would help the TIFF team all along the creative process.
Grace Jones, Grace Jones: Bloodlight and Bami
Lady Gaga, Gaga: Five Foot Two
