Vida Festival 2018
Client: Sitback
Service: Brand Identity
Art Direction: Estefania Pérez & Gerard Marin
Spatial design: Estefania Pérez
Photography: Nit Victorio
Video: Jan Latussek
Vida is Vilanova i la Geltrú International music festival. An incredible event in a perfect venue with a careful selection of artists.
The visual identity of Vida Festival 2018 was inspired by the pass of time as a main theme. The festival celebrated its 5th anniversary and we wanted the concept to be directly related to this event.
We chose the wormholes as a starting point to develop the imaginary of the festival. They are visually powerful elements and, apart from the obvious reference to space-time, they refer to other very attractive concepts such as the idea of travel with which we would also like to play.
The visual identity of Vida Festival 2018 was inspired by the pass of time as a main theme. The festival celebrated its 5th anniversary and we wanted the concept to be directly related to this event.
We chose the wormholes as a starting point to develop the imaginary of the festival. They are visually powerful elements and, apart from the obvious reference to space-time, they refer to other very attractive concepts such as the idea of travel with which we would also like to play.
